The History of Fashion: Most Important Style Moments of the 20th Century
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1920s: The Flapper Dress
After the Women’s Suffrage Movement, women’s fashions took a drastic turn. Frowned upon for wearing makeup, chopping off their hair, smoking, and drinking, these "flapper" women abandoned their female form and wore straight-cut dresses that were hiked above their knees and bras made specifically to flatten their chests. This look, created by Coco Chanel and termed "garconne" was also about comfort--they continued without the corsets, but also ditched other uncomfortable undergarmets to move more freely during the Jazz Age.