A character represents a sizeable investment in itself. Even more importantly, this character now represents your company or school. As such, the integrity of the character must first be established and then impeccably maintained.

The character must become an entity, not simply a costume. Most obviously, then, he cannot have his picture taken while getting dressed or while the costume is unassembled. Press releases should avoid statements like, "16-year old Margie performs in the costume."

Much more can be accomplished by treating the character as a star in his own right. The character should never talk. When the character walks, he should have a spring in his step, and bob his head from side to side. He should develop certain gestures which are his and all performers should use them in similar situations. He has a bright, happy outlook on life, and moves accordingly, You won't find him moping and hanging his head for long!

Since the character represents your entity, it seems safe to assume that he will have many photos and videos taken of him. He should always be aware of photographers and give them something to shoot. A still photographer will want to shoot an interesting pose or activity. A videographer will want action!

While the character wants to maintain contact with his fans, it is generally inadvisable to pick up small children. It is easy to drop them and often their shoes can soil the costume.

Kneeling should also be avoided. The costume is not designed for sitting - do it as little as possible.

In the past, there was a good deal of coverage of a chicken costume used at baseball games. The character generated a great deal of interest and was very active. However, most quality costumes, including ours, are not built to withstand a head first slide across the pavement or basketball court. Treat the costume with a little respect and it will last much longer.